collect that one (game)

Play cards with online behavior. Ask for information about peoples’ health, conditions, purchases, habits, and objectives to collect complete data sets.

information inflation (visiual)

A pregnancy, new diet, less social media activities, injury, moving, looking for a flight ticket, or about to retire? It all affects the value of information.

guess that one (game)

The data economy is all about categorizing behavior and stereotyping people. Just three behavioristics constructs a human profile.

Guess which one your opponent has got.

bet on that one (online game)

Using the Internet is a gamble with personal information: An ongoing slot machine, but you don’t insert a coin. Your bet is privacy.

-> play

are you that one? (online game)

Find out how much you are worth, as a product of information.

product collection (visual)

All types of products for sale in this store display.

:i:policy (interactive experiment)

Use the language of Visual Policy to create a statement about (future) the use of your data.

that one for sale (visual)

We are the revenue model of the Internet. Our activities are being monitored to show targeted advertisements and to tailor content

to our personality. But what will ads about these activities look like?

one click (book)

835 privacy policies, accepted with just

one-click on ‘got it.’


Supported by the so-called Trusted Third Party Hosting Network (TTPHN).

visual policy (visual)

Privacy Policies: Legal jargon, written in paradox summations, lengthy sentences, and complicated vocabulary. Can we replace this for symbols and icons?


data stocks


As a person, you have a particular way of responding to advertisements. You’ve got an opinion about

politics or sustainability. You’ve got a social status; You are engaged, divorced, dating, not married yet, or you do not believe in marriage. You have a career, financial situation, and a health condition. It might not seem of great importance to you if you have rodents, cats, dogs, or no pets at all. However, for the data industry, these details are of great value.


You continuously leave traces of information. These are captured and analyzed by com-

panies to extract knowledge on your (future) behavior. Currently, all these details about

you are fragmented: Collected by different parties for different reasons. Your information

is floating unregulated somewhere on a server — an inefficient and uncontrollable system.


The data stock is a speculative system designed to structure these data flows. It indicates the produc-

tion of personal information, determines the value of behavior, and provides control for the producer of the data. Imagine this as a new infrastructure for data traffic. Currently, the data you produce on the server of Google will be directly stored and owned by Google. Envision what will happen if your data will be stored on your server, or in some decentralized cloud network, secured with your private key. Only shared with your consent. You will become the owner of your data stock. You can sell information to commercial parties, donate some for innovation or research, and lock them for specific institutions.


The Internet is a new era, and we are just exploring its possibilities. Data means opportunities to im-

prove healthcare, infrastructure, education, and safety. It can improve our individual and collective environment, but we have to develop a system which does not support the abuse of privacy. Control over information is vital to maintain an autonomous identity and to secure a sustainable future of the Internet.


Data Stocks are inspired by the Stock Exchange. The value of information

is not permanent;  it fluctuates based on behavior, conditions, and needs.


The elements in The Attention Fair. show various applications of Data Stocks.


:i:am the product | t–shirt

€15,00 (ex. postage)

Sustainable production and print

Available: S, M, L (unisex)


Please, send your order and size request to attention@attentionfair.com

:i:am the product | poster

€15,00 (ex. postage)

Print on A1. Sustainable production


Please, send your order to attention@attentionfair.com

collect that one

€25,00 (ex. postage)

Card game. Sustainable production


Please, send your order to attention@attentionfair.com

A project by Julia Janssen

Studio Julia Janssen

[Art / Design & Research]

{Technology / Data & Identity}


privacy policy